Behind the Scenes: The Outsiders

“The Outsiders” campaign is not only about getting outdoors and embracing what the world has to offer, but about going off the beaten path and swimming against the shoal, and that’s exactly what we did on our latest shoot! We have had Canada on our radar for a long time as a place we would […]

Warming Pumpkin Soup

Our Weymouth store manager, Rob says… ‘I love the fact pumpkins are so readily available because my favourite dish is pumpkin and chilli soup, excellent for cooler nights. I think Autumn is perfect for pies and carbs of which the best for me would have to be pork, apple and stilton.’ Ingredients 1 pumpkin, about […]

Behind the Scenes of ‘Unplug and Unwind’

In August, we headed to the Lofoten Islands in Norway to shoot our new collection, Unplug and Unwind. This area of the country is full of adventure as it is fairly remote, so we even got to fly in a tiny propellor plane! This part of the world is absolutely stunning and we were spoilt with an incredible […]

Unplug and Unwind: Add some Hygge to your Life

We’ve designed this range with you in mind, so wherever this season takes you, do it style with Weird Fish. Our new collection is full of Autumnal charm, with plenty of berry tones, pretty prints, cosy knits and more. To shoot our new range, Unplug and Unwind, we headed to the Lofoten Islands in Norway. The […]

Behind the Scenes of ‘Out of the Blue’

The perfect way to unwind; wandering the great outdoors with delicious fish and chips in one hand, dog lead in the other. There is nothing that tops a tasty treat and a walk with man’s best friend. Blissfully serene with the glow of the sun on our backs, the weather greeted us like an old […]

Behind the Scenes of ‘A New Leaf’

Our Autumn campaign for 2021, A New Leaf, was inspired by several things. Everything is changing and it is time to turn over a new leaf, whether that is swapping out your summer wardrobe for something a little woollier or enjoying the changing of the seasons, something new is a-foot. Our latest shoot for Autumn 2021 […]

Behind the Scenes of ‘For Life’s Adventure’

In the words of our beloved communications manager, Naomi, Iceland is like being on another planet and as you can see from the photos on our shoot, it was a phenomenal experience. Our team jetted off to Iceland, in September, to shoot and film our latest collection, For Life’s Adventure. Iceland is known as the land […]

Hero of the Moment – Our own shoal!

We’ve been shouting about the amazing efforts of heroes across the nation who have been doing their bit for others during these uncertain times. This week, it’s time to turn our attention to our own shoal – as we’re celebrating the incredible voluntary work of none other than our lovely staff members. A special ‘fins […]

Behind the Scenes of our AW19 Photo Shoot

We are no strangers to Norway having done a few shoots there now, but this is the furthest north we have ever ventured. For our Autumn/Winter 2019 photo shoot we set our sights on the beautifully picturesque Lofoten islands. There is something very calming about Norway, it might be the crystal clear, stock still fjord […]

Behind the Scenes of our SS19 Photo Shoot

For our Spring/Summer 2019 photo shoot we packed the team off to South Africa for our “Holidays Ahead” campaign. We were spoilt for choice on locations to choose from, and we were lucky with the weather. On the first day we had a good recce around potential locations and took a visit to the incredible […]