Behind the Scenes: The Road to Summer


Our new collection, ‘The Road to Summer’ is all about embracing the laid-back road trip lifestyle, going with the flow and seeing where the everyday adventure can take you.

California Dreamin'

To shoot our new range, we headed to California for a sunny road trip on the West Coast. We travelled everywhere in our trusty RV. She features heavily in the shoot and was basically our 3rd model.

Walking on Sunshine

We missed the snow (yes, snow!) by just one week, so the temperature was still unseasonably chilly for California. We still got some sunshine so we pushed through and Albert, our male model, even went surfing at Venice Beach!

American Pie

As usual, we ate very well, enjoying doughnuts, greasy Reuben sandwiches and even tried a Korean BBQ banquet in Korea Town.

Look at that View!

From the iconic Pier, our adventure headed inland to Malibu State Park, for the mountains, lakes and stunning views.

Here Comes the Sun

From Malibu State Park, to the iconic Venice beach, we loved the Californian sunsets and laid-back lifestyle Weird Fish are known for.

Go Your Own Way

Our new Summer range is definitely road trip approved!