Behind the Scenes of Weird Fish’s Autumn Photo Shoot in the Isle of Wight

We know the Isle of Wight well, we used to have a store in Cowes, and visit every year when we take part in the annual Garlic Festival. So knowing what a cracking part of the UK it is, we took our team over there to shoot out Autumn 2016 range.

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An interview with Freediver – Adam Mustoe

Freediving or skin diving is a form of underwater diving where divers hold their breath for long periods of time, and rely on their own abilities rather than using breathing apparatus.

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It is an ancient art that goes back to traditional fishing techniques such as spear fishing and oyster diving. The divers would practice meditative breathing techniques to improve their lung capacity, and ability to stay calm.

There are now a range of competitive competitions testing disciplines from deepest depths and longest time under.

We spoke to one freediver from our home town of Cheltenham  – Adam Mustoe.

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behind the scenes of the summer 2016 weird fish photo shoot

The location for our Spring/Summer 2016 campaign took us to the well visited island of Gran Canaria.

We spent a lot of our time enjoying the utterly amazing Maspalomas sand dunes. We were told by our guide that the dunes were created hundreds of years ago, when strong winds carried the sand from Morocco to the location. We are not sure how true this is, but the winds are constantly moving the dunes, and they are now in a more southerly location than they were 40 years ago.

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